Privacy Policy

1. Introduction

At Letters from The Alley, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

2. Information We Collect

We collect information in several ways:

• Directly from you: Name, email address, postal address, payment information (processed securely by Stripe)
• Automatically: IP address, browser type, pages visited, time spent on pages (via Google Analytics)
• From cookies: Preferences, login information, cart contents

3. How We Use Your Information

We use your information to:

• Process and fulfil your orders
• Send you order confirmation and shipping updates
• Respond to your inquiries and support requests
• Improve our website and services
• Analyse usage patterns to understand our customers better (via Google Analytics)
• Send marketing emails (only if you have opted in)
• Comply with legal obligations

4. Payment Information

We do not store credit card information on our servers. All payments are processed securely through Stripe, a PCI-DSS compliant payment processor. Stripe handles all sensitive payment data and encrypts it according to industry standards. Your payment information is never shared with us in full.

5. Third-Party Services

We use third-party services that may collect information about you:

• Google Analytics: Tracks website usage and user behaviour (anonymized)
• Stripe: Processes payments securely
• Email Service Providers: Sends transactional and marketing emails

These services have their own privacy policies, and we encourage you to review them.

6. Cookies

We use cookies to enhance your experience. These include:

• Essential cookies: Required for site functionality (login, cart)
• Analytics cookies: Help us understand how you use our site
• Preference cookies: Remember your preferences

You can control cookies through your browser settings. Disabling some cookies may affect site functionality.

7. Your Rights (GDPR)

If you are in the European Union, you have the right to:

• Access your personal data
• Correct inaccurate information
• Request deletion of your data
• Opt-out of marketing communications
• Data portability

To exercise these rights, please contact us at hello@lettersfromthealley.com

8. Data Security

We implement appropriate technical and organisational measures to protect your personal information. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of the site constitutes acceptance of the revised policy.

10. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact: